Digital Marketing Services: SEO & SEM
SEO & SEM Defined
If you want more traffic to your website, we can help. But more traffic alone won’t help you achieve your business goals. You need those visitors to be engaged, read compelling messages, and respond to “call-to-action” statements on your website.
At Generate Web Design, we are experts in this process. Using Google Analytics, we will track your advertising spend and search engine optimization (SEO) efforts. We will work with you to analyze, A/B test, and optimize your website. At Generate Web designs, we don’t just make informational websites; we build high-converting online sales machines for your product or service.
What is SEO?
Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results.
On-site SEO involves optimizing elements on the website itself in order to rank higher and earn more relevant traffic from search engines. On-site SEO refers to optimizing both the content and HTML source code of a page. On-site SEO also helps users quickly and clearly understand what a page is about and whether it addresses their search query.
Off-site SEO involves increasing a website’s quality in the eyes of search engines and users. This occurs when other websites connect to your site (especially those that are credible and trustworthy), mention your brand, distribute your material, and give you “votes of confidence.” One way we achieve this is through our Press efforts.
What is SEM?
Search Engine Marketing (SEM) aims to get website traffic and visibility from paid searches on search engines and brand exposure on social media. Brands pay for advertisements to appear on search engine results pages (SERPs) or to customers that meet certain specified criteria on social media. Generally, users only pay if they click on the ad. We help companies set up and monitor their SEM spend and integrate all functions with their website and CRM database.
SEO & SEM Examples and Packages
SEO Strategy Example
Let’s look at an example SEO strategy for a therapist specializing in bereavement in Philadelphia, PA. Our first step is to think of terms customers might search for that would have low levels of competition so that we can get some results right away.
We would avoid optimizing for generic terms like:
- Therapist in PA
- Therapy in PA
- Bereavement therapist
The problem with the above terms is that the first two are generic with no specialty stated, and the third term is not geographically specific. Knowing proximity plays a key role in the sales process, we should be more specific about the location. The competition for these generic terms would be to too high, and we also might not attract the type of visitor that is likely to convert to a sale.
We would instead look at long-tailed terms with corresponding landing pages that might better engage customers such as:
- Therapist specializing in grief in Philadelphia
- Grief therapist in Philadelphia
- Bereavement therapist Philadelphia Blue Cross insurance
In the above examples, we are more specific with the therapy type and location which means the terms are less competitive and our customers are less likely to return to their search results after finding us. We also mention insurance in the last example, and we know through our research that proximity and affordability are the top two factors for purchase decisions in therapy programs.
Rate: $2,500 per month (varies)
Service: Our packages depend on what your business goals are. We have created over 1,000 landing pages for some businesses we have worked for, and as few as 50 pages for other businesses. Whether you need 50 landing pages or over 5,000, we would be happy to work with you.
We will help you through keyword research to determine what landing pages should be created. Often, we develop a set of pages for long-tailed search terms with variations for price or location variables.
We will begin by discussing your business goals and looking at your current website using online analysis tools including Google Analytics.
Next, we take a look at your competitors using online tools such as SEMRush. We will start tracking your search ranking versus your top competitors.
Improved search ranking is an ongoing process. There was once a time when the most important ranking factor was inbound links to your website. Today, it’s more about user behavior. Google wants to know if someone searches for a term then stop on your website, or if they bounce from your website and return to their search result. If they stop searching after finding your website, this can help your ranking. If visitors always bounce and return to their search results, Google then thinks “this is not the page people want when they search this term.”
Therefore, we will create landing pages specific to longer search terms (called, “long-tail terms”) which will bring the customer to the right page on your website. It’s also easier to compete when we use these long-tailed terms.
SEM Strategy Example
Consider an example of a hardware store. You might want to pay for Google Ads targeting people searching for “hammers.” So think about your user experience- when you click on the Google Ad for hammers; do you want to go to the homepage of the hardware store and then have to search for hammers, or do you want to go to their page for hammers?
Surprisingly, most businesses link their digital ads to their home page. This is usually a huge mistake. Try searching your competitors’ ads now- if they are making this mistake, we can use this to our advantage.
For every main category of ad you want to place we will make a corresponding landing page that gives the customer exactly what they want. We will track effectiveness and ensure your Google Ad spend is giving you the return on investment you want.
Rate: $6,000 setup + 10% of spend
Service: Our rate for overseeing your Google or Microsoft spend is generally $6,000 for set up plus 10% of your monthly spend. Set up includes:
- Writing your ads
- Creating new landing pages that correspond to ads landed on
- Dynamic ad creation
- Setting up conversion goals including code injection on your website for tracking
- A/B testing your ads, A/B testing our ad landing pages on your website
- Making informed decisions about adjusting your spend with you based on data
- Daily review of your spend
- Weekly reports detailing overall spend, conversions, impressions, clicks, and more
Depending on your product or service, we might also recommend social media advertising.
Some of the strategies with SEM overlap with SEO. We will also make specific landing pages for your ads that relate to the search term.
Let us help you generate more revenue with SEO and SEM services
68% of online experiences begin with a search engine 0
53% of all website traffic comes from organic search 0
28% of searches for something nearby result in a purchase 0
60% of searches are done on a mobile device 0
We can help your business generate a better sales funnel.
Generate Web Design can help you regardless of your industry. We have helped numerous small businesses and large multi-location corporations capture more leads and convert these leads to paying customers. From setting up a call center integrated with Salesforce and a Google Ads campaign to simply a new website design, we can help.
Generate more revenue. We'll make it simple.
Generate Web Design will help you bring more visitors to your website through SEO, SEM, Press, and landing page development. We will work closely with you to design a website that will convert these visitors into customers through thoughtful design and integration of lead nurturing tools including client relationship management tools (CRM), chatbots, SMS auto text, online forms and checkout, and more.
Clients receive a weekly report detailing work completed, work planned, website performance, landing pages visited, weekly traffic, and more.
Our past projects have included:
- Psychologist in private practice
- A national shipping company
- Therapeutic boarding schools
- Wilderness therapy programs
- A specialty psychiatric hospital
- Transitional young adult programs
- Summer camps (U.S. based and international)
- Weight loss programs
- Addiction therapy residential programs
- Residential treatment centers (RTC) for teens and young adults
- A construction service company
- Applied Behavioral Analysis (ABA) services companies
- An educational consultant (college and therapeutic placement services)
Generate more website visitors that stay longer
Whether it’s through search engine optimization (SEO) or search engine marketing (SEM) we can help you attract more visitors to your website and ensure they fully engage with your message.
Our process starts with segmenting your audience and creating customized messages for each customer type. This gives your website visitor a unique user experience and helps you connect to your users while making the sale.
Our staff consists of tech gurus and a licensed psychologist who is an expert at crafting compelling sales messages.
Generate more sales with technology
We are Lead Nurturing Experts
Not only can we help you obtain leads through SEO and SEM, but we can also help you automate your sales process! From setting up lead capture forms that integrate with Salesforce or Hubspot, to nurturing your leads with automatically sent text messages, we have the know-how to get the job done.
Let’s face it- no one reads spam emails anymore, and no one answers calls from an unknown number. But with automated texts that look like they are sent from a real person that can be monitored in real-time, you have a pathway to connect with multiple customers in an efficient way.
Put Your Sales on Auto-Pilot
Instead of wasting time by going down a list of potential customers that have filled out an online lead form, imagine if these customers received an automated SMS text message from your CRM at regular intervals, like at 1, 3, and 7 days after they inquired online.
Text messages can be programmed with the customer’s name and the service they are interested in as part of the text responses. You only get prompted if they respond to the automated text message. We can even set up advanced bot replies so that the customer stays engaged for several minutes while a real person responds monitors the chat on their phone and only intervenes when needed.